Wednesday, June 16, 2010

New TerraCycle / Malt-O-Meal Brigade

What do you do with your trash? There is only so much that can be recycled. What about the stuff that can't be recycled?

TerraCycle works with over thirty major brands in the US (and in a growing number of other countries) to collect used packaging and products (chip bags, candy wrappers, juice pouches, pens, toothbrushes, etc.) that would otherwise be destined for landfills.

Malt-O-Meal has announced a new partnership with TerraCycle. The partnership will create 1,250 Malt-O-Meal Cereal Bag Brigades in elementary and secondary schools across the country.

Malt-O-Meal Cereal Bag Brigades will function as collection sites for Malt-O-Meal cereal bags and help prevent a significant amount of packaging waste from going into landfills. Individuals or school groups can sign up to sponsor a Brigade, with proceeds to benefit a designated school, school-sponsored club, or school-sponsored special interest group. There is no cost to start a Brigade, and all shipping costs are paid. For every Malt-O-Meal cereal bag collected and upcycled through TerraCycle, the designated school will receive a $.02 donation from TerraCycle.

“Bags create 75% less packaging to dispose of than comparable cereal box packaging that includes both a box and an inside bag1,” said Paul Reppenhagen, Director of Marketing. “Now, for every Malt-O-Meal cereal bag that is collected and returned to TerraCycle, we can reduce that packaging waste to zero.”

Malt-O-Meal makes over 25 varieties of ready-to-eat cereal including some of the country’s most popular cereals. All Malt-O-Meal cereal varieties can be collected and upcycled by Malt-O-Meal Cereal Bag Brigades.

To learn more about Terracycle or to sign up to sponsor a Malt-O-Meal Cereal Bag Brigade, go to

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